that dinner thing 🍽️
A monthly-ish supper club based in NYC where tickets are only sold in pairs so you have an excuse to invite your neighbor, that one person you always see getting coffee, or your friend you haven’t seen in a while.
Time 2022-present
Role Co-Founder / Creative Lead
THE CHALLENGE
Tell people about our dinners in a way that would catch their attention.
THE SOLUTION
As the Creative lead, I am responsible for developing the brand and creative strategy, including our partnerships, and executing on brand and creative ideas online. I lead the creative direction, copywriting, graphic design, production, digital marketing, partnerships strategy, and social editorial calendar for that dinner thing.
Make casual cool again, starting with naming it something colloquial, “ I am going to that dinner thing tonight.” Follow that with tone of voice and copy that reads like an old friend inviting you over for dinner, sharing their favorite recipe, or telling you what you need to have in your kitchen right now. The creative follows suit with pictures taken with iPhones and old cameras, with simple striking colors to make us recognizable.
THE WORK
