YouTube | World Tarot Day🔮
May 25th is World Tarot Day. To celebrate, YouTube tapped into the already abundant tarot creator community on the platform to bring an immersive digital experience that lets consumers experience tarot for the first time or for the one thousandth time.
Time 2022
Role Brand Marketing Manager
THE CHALLENGE
How do we celebrate World Tarot Day in the most YouTube-y way possible?
THE SOLUTION
As the Brand Marketing Manager, I oversaw trends insights to help inform creative decisions, creative direction of the microsite, production of content for the activation, blog and PR coverage of the activation, and post-campaign analysis.
Build an interactive microsite with top Creators from the YouTube Tarot community to bring tarot card reading to more people by leaning into a cool, digital first activation.
